You’ve found a great niche, create a beautiful website, and started your first blog–that was the easy part! Now you’re thinking every day, “I need to get more traffic to my blog!”
I’ve been in your exact spot and want to share with you the 7 best tips that I found to drive traffic to my websites. Keep reading to check them out!
Create Quality Content Regularly
Visitors come to your site for information–the solution to a problem, a helpful tip, a review of a product they’re interested in, details about something they’re passionate about or interested in, and so on. The first goal of your site is to give them this information!
To do that you need to publish quality posts on a regular basis at least 2-3 times per week. When your visitors see that there is new, interesting, and helpful information, they will return again and again. They’re also much more likely to refer your site to friends who have shared interests.
Another advantage of posting regularly is that the search engines will take notice and visit your site more often. Google especially will crawl your blog to check for new content more when it sees new information added and start to trust it more.
Can you post 5 times a week instead of 2 or 3? As long as you don’t sacrifice quality for quantity, kicking your posting schedule up a notch will definitely help you see results in your traffic numbers.
Creating content regularly will also help identify your blog as an authority in your niche. There’s a reason that you’ve probably heard the expression “Content is King!”–because it’s true!
Do Keyword Research To Get Top Ranking
When the search engines find your content, you need to show them where it fits in their search results for ranking. You do that by making sure to use good keywords in your posts.
A keyword is a phrase that someone types into a search engine to find relevant websites. When you write your posts, you want to target a keyword that is very relevant to the topic. Then when someone types that keyword into a search engine, your post shows up–hopefully, on the first page!
So how do you choose a keyword? The best way is by using a keyword tool, and my #1 recommendation is Jaaxy.
Jaaxy is a comprehensive tool that gives you the monthly searches, competition, chance of getting on the first page, the actual traffic to expect if on the first page, and other features.
For example, suppose I had a website with small kitchen appliances as my niche, and I wanted to write a post about convection microwaves. So I search Jaaxy for the keyword “convection microwave”. Here are the top results:
I’m looking for a keyword with more than 100 average searches per month (Avg), competition under 50 (QSR), the likelihood of getting on page one over 90, and that makes sense grammatically.
The highlighted keyword is the most promising–“best convection microwave”. But I want to see if I can find one with a little better stats, so I put that keyword into Jaaxy and do another search:
The keyword “best convection microwave oven” looks great, and that is the one I’d target in this particular post. The great thing is that I’ll also likely get ranked for keywords such as:
- convection microwaves–443
- best convection microwave–313
- convection microwave ovens–333
- convection microwave oven reviews–272
Add all the potential traffic from these keywords as well as the one I will target in my post, and I’ve got possible traffic of up to 1560 visitors just from this one post!
When you write your content, be sure that you don’t use it too often unless it flows naturally in the conversational tone of your post.
The best guide is to use it in your title, once in the introduction, and once in the last paragraph. Don’t worry about peppering it all over the article. It’s not necessary, and Google will penalize you for it.
Guest Post On Popular Sites In Your Niche
A great way to gain more exposure for your site is by writing guest posts for popular sites in your niche.
Many affiliate marketers and bloggers are happy to have quality content to add to their site, and you will be featured as the author with a link to your blog.
You can make a request to the owner of the site to have one of your posts published. They will likely ensure that the material is right for their blog, work with you about the topic of the article, and you’ll have to submit it for approval.
Any post that is low quality, not grammatically correct, or just a sales pitch filled with affiliate links is not going to be accepted.
You will have to write content that is high quality, informative, interesting, and relevant to the blogger’s target audience to have it accepted.
Many times you will be asked to pay a fee in order to have your post published on someone else’s website. This is called a sponsored post, and that fact will be disclosed at the beginning of your article.
The price will usually depend upon how popular the site is and how much traffic your post will be exposed to. If you have a budget to work with and a quality site has high traffic with your target audience, paying for a sponsored post could be a great way to get visitors to your site!
Use Social Media
Social media is a great way to get exposure to your blog. Some of the most common ones are:
I recommend that you pick 1 or 2 platforms to start with at first, then you can add more as you go along.
The reason for this is it can become very time consuming trying to manage learning how to optimize your site on a lot of different platforms. It’s too easy to get sidetracked from creating content in favor of spending time on your favorite social media sites!
No matter which social media platforms you choose, you’ll need to consistently post to them. Just like with content to your site, regular activity on social media is the best way to start gaining followers. The more followers you have, the more traffic will start heading to your site.
Keep in mind that there are very strict rules on many of these platforms about the use of affiliate links in your posts. You can link to your site, but not directly to a merchant site.
In addition to posting your content on social media, it’s a good idea to follow successful people in your niche, and to comment on their posts and videos–but no spamming by leaving affiliate links!
Don’t Underestimate YouTube
Did you know that YouTube is one of the biggest search engines out there today? We all know it as a video sharing site, but it has also become the second largest search engine on the internet!
People are visual by nature and want to be shown things, not just told about them. So using videos in your posts is a great way to drive more traffic.
You can find relevant videos on YouTube and share them by clicking the Share button on the bottom right of the video. Then you can choose to embed the video on your website or post it on social media.
You can also create your own videos! In addition to a live recording of you, there are many options for the type of video you can make, such as screen recordings, animated, and whiteboard animated recordings.
Screencast-O-Matic, Renderforest, Content Samurai, Videoscribe, Camtasia, Windows Movie Maker, and YouTube editing are all programs that can help you create any kind of video you want for your blog.
Want more information on how important YouTube can be for your blog? Check out this great post that’s still relevant today by fellow marketer, Kim Wolfe, 6 YouTube Trends 2018–Which Ones Do You Know?
All the ways listed above to help you drive more traffic to your blog have come from free sources, with the exception if there is a fee for guest posting. Every one of them are great tools that will increasingly work more and more effective over time.
If you have a budget and want to get traffic rolling to your site faster, you can also use paid traffic. Basically paid traffic is visitors that have come to your site from some sort of paid advertisement.
There are many good options to start getting paid traffic, such as:
- Bing Ads
- Google Adwords
- Solo Ads
- Facebook Ads
- Boosting posts in social media
- Banner Ads
Be prepared to spend money trying out different ad copy and different platforms to see what works. Once you see the type of ad that converts well, you can tailor your paid marketing campaign more efficiently.
Beginners should start small and be sure that your budget is what you can afford. The costs can add up quickly if you don’t know what you’re doing.
In order to convert well, always be sure that your ads target a specific audience and that your landing page is relevant to the information they are looking for.
It makes no sense to pay to send visitors to your site if you don’t provide them with the answers or help that they need. Remember–relevance, relevance, relevance!
Email Marketing Campaign
A great way to get repeat traffic back to your blog is to start an email marketing campaign. It’s fairly simple to set up, and then you’ll have an email list where you can send newsletters, promotions, and special offers to.
The best way to start an email list is to offer something of value that your visitors will download by entering their email address. This item can be anything related to your niche that you can give away for free, such as an eBook.
You will need to subscribe to an email marketing service autoresponder, but there are some great ones that are free to get started, like SendPulse for the first 2500 subscribers.
People love to get things for free and will be happy give you their email if they see value in it. Even in 2020, email marketing is still the most successful marketing technique, so it will be a good idea to get started!
Start Increasing Your Traffic Today!
It will take time and effort, but you can definitely start driving more traffic to your blog. If you implement these 7 tips, you will have a quality website that will rank well in the search engines and keep visitors coming back.
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Do you have any great tips for increasing the traffic to your blog? We’d love to hear about them in the comments below!