Product reviews are a terrific way to earn money with affiliate marketing. In addition to promoting products that you love, you can also do item comparisons and review products that you think are low quality to help your visitors make good buying decisions.
Another great reason to write product reviews–Google loves them!
But writing reviews in a way that shows your authority about a product and creates trust with your audience can be intimidating for anyone who has never done them before.
But with a few tips, you can be writing product reviews like a pro. So here are my best 5 tips to writing the best product reviews!
Find A Relevant Product For Your Niche
When choosing a product to review, you need to be sure you’re choosing one that’s relevant to your niche.
Some affiliate marketers run after any popular product that they hear is a big money maker, regardless of whether it fits well with the content and topic of their site.
For instance, suppose I had a niche website about home theater systems. I’d want to review the systems, equipment, and accessories that someone looking to buy a home theater system would be looking for.
The goal would be for my site to be the leading authority for information about these products. Anyone looking at my articles would see in-depth information on everything home theater system related.
So if I heard that the latest iPhone was a big money maker and wanted to do a review to promote it, would that be a quality review for my site?
Probably not since the rest of my site has nothing to do with iPhones. When this review is looked at in contrast with all of my other content and posts, a visitor will not see my site as an authority with an opinion that should be trusted.
They’ll likely look for another review from a site that has obvious authority with iPhones and other Apples devices.
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Know Your Product Inside and Out
Once you choose a product, do your research so that you are sure of all of its features and that all the information is accurate.
The best way to do this is by actually using the product yourself, of course, but that isn’t always possible due to cost and other considerations.
Sometimes, you can contact a merchant or manufacturer, let them know you are going to do a product review, and request a sample to try out.
However, that won’t be possible for many items, especially for large or high-priced products.
Also, many manufacturers only give out sample products to established sites that have a record of doing product reviews.
If you are doing a review on a product that you can’t physically try yourself, downloading an owner’s manual and emailing questions to the retailer or manufacturer can be really helpful.
You’ll also find some good information from the comments made from buyers on Amazon, and from sites like Consumer Reports–especially any negative features or quality problems that you’ll need to know.
Doing enough research to be sure that you can relay accurate, up-to-date information is one of the most important keys to building up your authority in your niche!
Another reason you need to know your product inside and out is to be able to answer questions that your readers will leave in the comments. Giving prompt, knowledgeable replies is a necessity to keep your visitor’s trust and keep them coming back.
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Be Thorough!
Your reviews absolutely have to be as thorough as possible. The level of detail that you provide is key to gaining your visitor’s confidence that they are getting their information from the right site.
You don’t just want to provide a list of all the features. The review should show all the advantages and disadvantages of them.
Provide your visitors with ways that this product will benefit them by making a task easier or helping them solve a problem, for example.
Try to anticipate every question that your visitors may want to know about the product and then make sure that the answers are provided in your review.
The more information they have, the more likely they are to click on your affiliate links to check out the products on the merchant’s site, and the closer you are to a commission!
Be Honest!
Do not be under the impression that the only things you can say about the product you’re reviewing are positive.
No product is perfect–I’ve yet to find any product that was so great there is absolutely no room for improvement in any area!
So do you say something negative and risk losing a sale? Yes!
Your visitors want to know your honest opinion, not some sugar-coated review designed to get them to click your affiliate links.
Customers don’t need to know that a product is perfect in order to purchase it. They’re looking to buy the best product that has the most value for the money they’re willing to pay.
When they read your review, they’re looking for an honest assessment of the value of the product–the good and the bad!
Honest reviews are crucial to building trust with your audience. You want them to know you’re giving a truthful opinion about any parts of the product that need improvement or lack value.
Then they’ll trust your opinion when you talk about all the features that you love and the reasons they should check into the product further.
There are also times when you may want to give a negative review on a product that is very low quality. Having an honest opinion that is backed up with facts can help steer your visitors away from inferior products, and that’s also a service your visitors will appreciate.
However, don’t ever do a negative review on something just for the sake of trying to make another product look better. Most readers will see through this, and you’ll lose their trust!
Provide Links to Quality Merchants
If you want your reviews to convert into sales that provide you with commissions, you’ll need to be sure you are sending your visitors to the best merchants that have good prices.
So be sure that you’re signing up with affiliate programs from quality retailers who will provide the products to your referrals at the best price.
Suppose you’re promoting a product and your affiliate link goes to a merchant that sells it for $200.
However, the item regularly sells on Amazon for $150. So if you send your visitors to Amazon, you won’t get as big a commission.
Will your site be one that your visitors will learn to trust? No! You are doing a disservice to your visitors by putting the size of your commission over what is best for your visitors.
If this is how you run your affiliate marketing business, you won’t get as many sales, and you will not have repeat visitors.
Keep your visitor’s best interests at heart, and you’ll make more money in the long run!
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Increase Sales With Great Product Reviews
Writing the best product reviews is one of the most beneficial ways to get traffic to your site and convert those visits into sales.
If you follow my 5 tips, you will have successful reviews that show authority and inspire trust with your audience.
Do you have any problems writing reviews? Does the idea of writing a negative review seem intimidating? Please share your questions and comments below–we’d love to hear them!
Awesome article Janelle I’m going to use your tips on my website with my reviews thank you so much as I now have a direction to start writing my reviews on my website this helps a lot.
When you’re doing your research on products how do you determine that the product will be good for your leads.
Also where do you recommend to go to find good products for your leads?
Thank You again Janelle!
To Your Success,
Alberto Lazaro
I actually don’t look for products based on leads or what will be good for leads. I look for products in my niche that I see as useful, items that will make a task easier or that solves a problem. Those are the types of products people are searching for, so they’re a good place to start writing reviews.
One good place to look for ideas is on Amazon. They compile lists of best sellers, new releases, movers & shakers, most wished for, and gift ideas. It’s a good place to get started!
One thing i think i have learnt from reading this and which I have been thinking of doing is reviewing products that aren’t so well and referring people to buy the recommended instead. I think that is a good way to get people to buy from you and of course reading a review is good and shows that the person is just about to buy and hence there are more chances to make a sale. Good for me my site is mainly a product reviews site.
Google definitely loves product reviews–good luck with your site, and I wish you every success!
I have seen a few post where there have been reviews. I think the one was about weights. I read the entire post and learned a lot about lifting weights. It is not my thing, I like horses, but still I felt that if I approached it from a non-judgmental perspective in my review of his post it would be best.
No that was not right. If a person is going to review a product maybe they should do it from the point of wanting to get a good product into the customers hands. Maybe the product you like will not be the product that they like. You can’t get your feeling hurt because they didn’t buy anything and still commented on your review.
For discussion purposes the one review I really enjoyed was about room atomizers. The reviewer even covered putting one into the car you drive because the air conditioning system was putting negative ions into the air. Hugh information for me because I always thought the air condition in the car had a filter that filtered the air before it was circulated into the air system in the car.
If you do the best job you can and are passionate about the product, maybe that is all that counts. Passion to me always relates to being honest.
I am not yet ready to review products. I do not feel comfortable trying to learn all the different kind of grounding pads and what might be wrong with them, or lets learn about what PPM really means and what would be the best Colloidal Gold, Copper, or Silver to buy. Next would be Solar Panels, ugh, as long as all of it works to my understanding and I have used the one I feel is best then that is good. I know maybe I am doing a disservice to the public. I will get there soon, just not yet.
I am really impressed with you post, it gave me a lot of information to store and to use later. Thank you. Bonnie
You’re welcome! Whenever you get ready to write product reviews, I’m sure you’ll do a great job!
It is a very good set of tips for creating the best product reviews. A good guideline to ensure that the blog on product reviews will have more authority and credibility. Being transparent and truthful with the information is always a plus. In this blog creat the best review for products, you have made it organized to wit: finding great products related to the chosen niche. Learn the product fully. As a researcher, I know the meaning of learning the item to be researched, the blog must be complete and clear. Quality of the review is a must (must be: planned, well done, checked, acted upon concisely) and the last one which is very important links to Quality and credible platforms. Thanks. Good to share.
You’re welcome, and I appreciate you taking the time to share your thoughts!
This article comes at the perfect time for me. I am about ready to write a review, but I am concerned about how to get the product information. I love your suggestions, especially checking with Consumer Reports. I have already bookmarked this page and I will be back to read more of your articles!
I’m so glad you found the information helpful, and hope you come back again!
I believe the key to writing a good review is making use of the product, this is the only time you can give an honest review. However, it’s not everyone that has the opportunity to test out products before reviewing. For instance, when a man sells female lingerie, he really hasn’t used it but can still give a good review.
It’s very key to be truthful about your review and desiring to really help your readers make the right choice than just making a sale.
Thanks for writing
Being truthful and making sure that you keep your reader’s best interest in mind will always make a good review. I’ve had excellent sales from things that I’ve recommended, but also had some features I was critical of. People aren’t looking for perfect, they’re looking for an honest appraisal of the product. So being truthful is always the way to go!
Writing reviews that addresses the needs of your site’s visitors is very important. Sometimes I find writing reviews challenging because been able to anticipate the questions your visitors would ask might be a bit difficult.
To put yourself in your customers shoes to know what they want to know is easier said than done. The way I know that I use for this is by going to amazon and reading review and also questions that were asked. I also check forums to see the questions that are been asked.
Those are great tips to be sure you’re really addressing the information that will be most helpful to your visitors– thank you for sharing!
Some fantastic tips about review writing. I agree it’s tempting to pitch any product, but much better to stick to your niche. And I do find reviews that are too positive a bit suspicious – because nothing is perfect! A well balanced review is much better. Thank you for the reminder!
You’re very welcome!
Thank you for sharing with us this great review on 5 tips to writing the best product review. Many people fear to order things online fearing that they would not be worth the price.
When there is a good product review ,it makes people trust the product before buying it.
Those tips are very helpful for us who are starting making money online through writing content on website.
I know that I read reviews for everything that I buy online, and I always appreciate when I can tell that a review is honest and thorough. Glad to know that you found it helpful!
Janelle, you did a great job explaining how to review a product. I spent some time on your site, you have a lot of information there. I like you ads, they are cute, and not annoying like so ads on websites. Your website is one that I’m going to bookmark so I can come back to again!
I’m so glad that you found it helpful and enjoyed my site–I look forward to seeing you back again! If you’d like to get updates on new articles that I post each month, you can sign up to be on my email list with the subscription form on the side and also receive my free guide “Proven 5 Step Plan To Make Money With Affiliate Marketing”.
Thank you for stopping by!
Thank you Janelle for your tips on how to write a good product review. I think that I agree with everything that you said. I always read a lot of reviews before buying anything online and I am usually persuaded by the most thorough review. I must trust the person writing the review so I need to feel that they are looking out for my best interest. I definitely need to use your tips while writing my own reviews.
Glad you found it useful! I read reviews about everything I buy anymore, and it’s pretty obvious to me who is doing a thorough, honest review and who just wants to get me to buy something. Good luck with your reviews!