AD Formula Review–Can You Earn $3000 A Day For Real?

Earning $3000 a day or more would be life changing for most people. Not only that, but AD Formula says you can make this money only working a few hours a week–and they’re not going to charge you for the program! Sound too good to be true?

I checked out this system, and there’s a lot you need to know if you’re considering purchasing it. Check out my AD Formula review and get the scoop on the REAL costs of this system!

What Is AD Formula?

The AD Formula is an online money-making system where you place ads and generate “massive commissions”. It was created by a man named Jack Heaton, you can access it at, and it’s free to join.

When watching the sales video for AD Formula, the marketing techniques were very similar to those used by scam type programs. Here are some example screenshots to see what I’m talking about:

The AD Formula is about placing ads on the internet. I’m not sure why they feel the need to act like you’re entering an episode of Mission Impossible, but it doesn’t help their credibility.

You’re shown a lot of pictures of accounts with big earnings of $10,000 a day, $278,000 a month, and even $1.57 million in 6 months. It’s obvious that they’re marketing to those who are inexperienced or naive and most easily impressed with the big numbers.

There are several testimonials from people who say that they’ve made huge amounts of money. However, every one of them are paid spokespersons that I’ve seen promoting other MMO programs. Here are a few examples:

In addition to the testimonials not being real, the identity of the AD Formula creator is in question. The image used for Jack Heaton’s picture is a stock photo from the internet:

So after all the hype, they tell you that they’re looking for 50 beta stage 7 testers to help Heaton get the AD Formula perfect! They want you to use it for 60 days and it will cost you nothing, not a penny. So I signed up for the AD Formula.

What Does AD Formula Offer?

Once you fill in your information, you’re immediately directed to a website called Click2Sell. From this moment on there is no more AD Formula–it’s obvious that it was just an website to put you into the sales funnel to Click2Sell.

Since I’ve had no experience with Click2Sell, I looked over the system to see what it was. The service was described as a “self-service advertising platform that enables individuals to run online advertising campaigns.”

I downloaded the guide from the dashboard and looked up Click2Sell on YouTube for some more info. Here is a short video that gives you the basics of what this program does:

I decided to create an ad campaign to see if it worked as easy as they claim. After choosing a name for the campaign, you then choose a time period for it to run from 2 weeks to 5 months. I chose 2 weeks to start out.

You then choose a category for your ad to promote and a budget. Here are the available categories, and then there are subcategories under each one:

  • Arts & Entertaiment
  • Betting Systems
  • Business/Investing
  • Computers/Internet
  • Games
  • Sports

I chose Sports–Basketball, and then chose the minimum budget available, which was $500 for 1000 impressions. It was starting to become increasingly clear why the AD Formula was free–this is a ridiculously high charge, which I’ll explain more about below.

Your next steps are to pick your ad banner from the choices available and where you want your ad to be placed on the webpage. Then you are to write a short marketing sentence to describe what you’re advertising.

You don’t know what you’re advertising or who you’re advertising to, but that doesn’t matter since all you can do is pick from a selection of prewritten sentences or phrases. I chose one at random, The Magic of Basketball, and saved my campaign.

I did not fund the account and run this ad.  My experience as an affiliate marketer tells me that it’s extremely unlikely that I would’ve made money with this ad and would most likely lose significant money. I’ll detail why I believe that along with the true costs next.

==>==> Get my FREE Proven 5 Step Plan To Make Money With Affiliate Marketing <==<==


How An Ad Really Works

The way you make money with advertising is to place relevant ads in front of your target audience for your niche. You do this by targeting keywords that your audience uses to find the products they’re searching for.

When someone types in that keyword in a search engine, such as Google, your ad will show on the screen–this is what an impression is. If they see the ad and believe it’s relevant to what they’re looking for, they’ll click on it. The number of times someone clicks on your ad divided by the number of impressions your ad received is called your click thru rate, or CTR.

An average click thru rate is 2%-5%, and with a very successful ad you could see a CTR of up to 20%. So, let’s say that for our 1000 impressions above that I will get with my $500, I am lucky enough to get a 20% CTR for my campaign. That means that 200 visitors clicked on our ad.

Once people click thru to the retailer that’s selling a product, only a fraction of them will make a purchase. The number of people who actually made a purchase divided by the number of people who clicked thru is called the conversion rate. A rate of 3% is the industry average for affiliate marketers, but some are higher.Finger clicking on an ad

Let’s say that we get a great conversion rate of 5%, which means that 10 people made a purchase. In order for us to be profitable with this ad, the commissions that we receive need to be greater than $500. Let’s see if this is possible!

For 10 purchases, the commission would be an average of $50 for each one. Average affiliate commissions across the industry run from 3%-15%, so we’ll assume the high end of 15%. That means that each of those 10 people needed to purchase an item worth about $333. This is just to break even and get our $500 back!

Everything in the example I’ve given is based upon our ad being super successful and high-converting, which our ad is not going to be. Why? Because the biggest problem with the Click2Sell system is relevancy!

The key to being profitable is how relevant your ads are to the keywords. When you create your ad campaign with Click2Sell, you’re picking general topics from general categories and putting out a very general ad. The chances of your ad being clicked on is very slim because it won’t be relevant enough to what someone is searching for!

The topic for my ad was basketball, so I can assume that it would be shown when someone searches for something like “best basketball shoes”. According to my keyword tool, Jaaxy, there are an average of 4460 times a month that someone types in that keyword.

If you were searching for the best basketball shoes, would you click on an ad that said “The Magic of Basketball”? No, because you’re looking for basketball shoes!  It’s highly unlikely that anyone would because they’re looking for something relevant to what they want.

So for every impression your ad gets in a search, it will be up against every relevant result and ad for that keyword. Your ad is not going to get clicked on, and if it does, the chances of getting a conversion for a sale is extremely low!

Now that you can see why the ads with Click2Sell are not likely to make you money, let’s see just how much it could actually cost you!

The Real Costs

The lowest cost I could’ve chosen with my ad was $100 for 500 impressions in a different category. To put that into perspective, I’m going to give you a look at some stats from a current campaign I’m running on Bing ads.

The keywords that I’m targeting in my ads are very relevant and convert well. But as you can see, the total impressions so far for the day are 1,164, and all I’ve spent is $3.53! You can add in the total cost of my website hosting for the month of $49, and it’s still not even close to the $100 they’re charging for just 500 impressions with a generic ad!

Click2Sell has ready-made campaign packages that you can purchase starting at $250 and up to $5000, depending upon the category you choose. Some of the popular categories start as high as $1000 for only 1000 impressions–which is less than the number of impressions I paid $3.53 for!

They also have packages that you can buy and here is the pricing structure for those:

Remember, these are for ad campaigns that are general and that you have no control over. You don’t know where ads are being placed, what affiliate programs are used, what searches your ads are showing up in, nothing.

In my opinion, the likelihood of you ever recouping your costs is almost nonexistent, much less the possibility that you’ll actually make money. However, the creator of AD Formula and Click2Sell will definitely make money from you!

Red Flags And Concerns

There are so many red flags with this program, and I’ll recap my concerns for you here:

~ Scammy marketing techniques–The marketing hype is designed to dazzle inexperienced and naive people and push the program with high pressure sales tactics. There’s not a legitimate program that I know of that ever markets their product or service this way.

~ Outrageous income claims–They show earnings numbers and make claims that the system is making people huge amounts of money–over $10,000 a day and $278,000 a month. I do not believe anyone has ever made that money with this system, and I believe the claims are fake.

~ Fake Testimonials–The people who are giving testimonials that they are making a great deal of money with the AD Formula are paid spokespersons. In addition to that, the creator of AD Formula is using a stock photo, so we’re unable to confirm who actually owns the system.

If a program is actually successful and the members achieve results, there’s no reason for fake testimonials and for hidden identities. Again, legitimate programs do not market this way.

~ AD Formula is actually a front for Click2Sell–There is no AD Formula, it’s just a program name that leads you into a sales funnel to Click2Sell. If Click2Sell is a great program that works, then why not just promote it? Why disguise it under a different system?

~ Ridiculously high ad costs–The costs that I’ve detailed above are so extremely high, in my opinion, that you’ll never have a chance to recoup them. I believe that by charging for the number of impressions, they’re able to make much more money while trying to look comparable to other ad campaigns.

It isn’t unusual to spend $500 or $1000 on an ad campaign, but that is based upon the number of clicks you receive, not the number of impressions. So for those who may research what an ad campaign costs, $1000 for Click2Sell may not seem unreasonable. But you need to compare apples to apples, and clicks and impressions aren’t even close!

==>==> Get my FREE Proven 5 Step Plan To Make Money With Affiliate Marketing <==<==


Build Your Early Retirement Rating

Here at Build Your Early Retirement, we give Ad Formula our lowest rating of 1 out of 5. I strongly encourage you to avoid this program! I believe that it’s unlikely you will make any profits and very likely that you can lose a great deal of money.

For anyone who wants to make substantial, consistent, long-term income online, you need to have a legitimate program with up-to-date training and realistic expectations. There is no easy, fast money to be made online, but there is the potential for great earnings with time and effort!

My #1 rated program is where I host all of my websites and where I learned how to start an online business and make it profitable. You can check out everything they have to offer and create 2 websites for free–they don’t even ask for a credit card! For more info, you can read my full review at Is Wealthy Affiliate Real Or A Scam? My Review.

Do you have any experience with running ads online? If so, we’d love you to share them in the comments below along with any questions you may have!


I'm Janelle, a wife, a mother, and a grandmother of 5 angels (most of the time)! I started as a way to show how anyone can become financially independent and retire early. As I build out this site, I hope you'll comment and share your experiences as well. Good luck in all your endeavors, and may your success start now!

29 Replies to “AD Formula Review–Can You Earn $3000 A Day For Real?”

  1. Thanks for this extremely informative article. You would think that with so much exposure of scams and dubious programs, that the scammers would stop trying to apply the same old formula of paid spokespeople, time sensitive pressure tactics, and the like. I guess they keep up with it because there will always be the naive and the desperate amongst us. Sites like yours are extremely important – as a matter of fact it was a site like this which informed me enough for me NOT to plunge into what turned out to be a scam, and it did turn me onto Wealthy Affiliate – a superb online marketing platform. 

    Keep up the good work!

    1. So glad you were able to avoid a scam!  Once you see a platform like Wealthy Affiliate, it’s much easier to spot a scam and see there’s no value there.  

      Good luck with your online business, and thank you for taking the time to read my review!

  2. I like this review. To tell the truth not anyone can make such amount of money a day. But i don’t deny it at all because there are people who are expert in making money online and they can even make more than that but only experienced marketers.

    For beginners it is not possible even by using AD Formula.

    1. You are right, there are people who can make this kind of money online.  But they’re not doing it by placing generic ads online for a few minutes a day and raking in the cash!

      Experienced marketers put in the time and effort to build their online business and know what it takes to become successful.  Beginners are not going to make big money right away with any legitimate system!

  3. Thanks for writing such a wonderful review that has really sensitised me on Ad Formula. I have never hard of it but it sounds too good to be true. 

    I was following your story keenly and seems to me that they are misleading the audience so much by using the word “free.” What they are calling free is not actually free. It’s just a snare.

    My advice to people is to keep off from such programs and start their online business via Wealthy Affiliate, the best platform on the planet.

    1. I think they make you believe that you’re getting something for free, then you’re more likely to be willing to pay for the ads.  But I couldn’t believe what they were charging, and I know there are people who will think they can make thousands of dollars by spending that money.  

      Glad to see you’re having a great experience with Wealthy Affiliate!  When you see what a truly legitimate program like this looks like, it’s so much easier to spot a scam!

      Thank you for taking the time to read my review, and I hope you’re having success with your online business!

  4. You were brave enough to spent that kind of money?  Wow, all power to you in proving a scam.

    It always boggles my mind how people can get sucked into schemes like this.   Actually I do.  People who are desperate for money now are taken advantage of all the time by the greedy;

    The only people making money here are the ones who started this scheme.

    1. No, I never actually ran the ad once I saw what it was.  I’ll update the review to make sure everyone knows that!  After seeing how the ad was set up, I have enough experience to know that it was not a money-making ad.

      I agree, the people who created this system are the only ones profiting!

  5. Well have to say those big numbers impressed me for sure, impressed me to stay away that is. I always wonder how do they get these testimonials from people, then I realize they are probably in on it as well. So they all are making money while poor readers are investing maybe even the last bit of money they may have. But you say this program is for free, so there has to be a catch right?

    I really detest gimmicky sales type of programs, so my thing is to stay far away. I guess the catch here is to lead into another program which does charge money.

    1. That’s exactly what it is I believe, just a gimmick site that leads you to the Click2Sell program, which charges a lot of money.  It’s great that you can see the big earnings numbers for what they really are!

  6. Janelle, Excellent article on yet another scam “get rich quick” scheme that makes our industry look so crooked.  There are some great platforms out there, especially Wealthy Affiliate, that do a great job and don’t rip you off for an arm and a leg.  Affiliate Marketing is a great business, you do have to put effort into it and you will succeed, but like I said, it takes effort and it is definitely NOT a get rich quick scheme, so watch out for those claims.  People need to read all about it before making a decision.  Your article is a much needed part of our industry!  Keep up the good work!


    1. Thank you so much!  I definitely want to keep reviewing programs and using my experience to help those who are new to making money online get the info they need to make a good buying choice.  

      Wealthy Affiliate is definitely a legitimate program that anyone can check out for free.  Thanks for stopping by and taking the time to read my review!

  7. So you have no control over where the ads are being placed only what type of keyword ads you want to buy?  That doesn’t seem like a very profitable business especially if they get placed on sites that get little to no traffic or what are poorly created.  Sounds like a super scam for anyone who signs up and an instant money maker for the guy who started it!! 

    I’ve always wondered how these “make money by placing ads” programs worked.  Thanks for a great review and explanation.  I know I’ll steer clear of it in the future now!!

    1. I agree, and I don’t see how there’s any way that someone is going to make money with those ads–other than the people who are selling them–thank you for stopping by!

  8. Thanks for the great article. Exposing scams like this is very important for people just starting affiliate marketing. I had thought about signing up for a similar program that cost about a thousand to use, but researched other affiliate marketing programs and found WealthyAffiliate. I’m glad I found a site that works. 

    1. It’s great that you found Wealthy Affiliate and have seen first hand how it’s a legitimate program that really works.  The value you get with their premium program is amazing and far less expensive and more useful than any other program I’ve found.

      Thank you for stopping by, and I wish you continued success!

  9. Wow! $278,000+, $10,000 and $3,000 a day?! Yes I would like to earn that money! Who wouldn’t?! However, when you are already earning money online – you know that these claims are impossible with this kind of systems. It’s an obvious misleading campaign thus a scam. Sadly, there are people who fall into this kind of scams. 

    I haven’t heard about this system before and I’m glad you made an insider in-depth review of it. I hope this article will reach a lot of people to prevent them from being ripped off. 

    Looking for legit ways to earn money online is always great. I will be looking forward to more of your great anf useful reviews. 

    Best regards, 


    1. I’m glad you found it useful and hope that it reaches a lot of people as well.  This system has the potential to lose a lot of money for those who purchase ads with them, and I want people to see what they could be getting themselves into.

      Thank you for taking the time to read my review!

  10. I thought I saw all the scams online until I just saw this now. First of all, $3,000 a day? Yeah right! Sure!

    I can spot a scam a mile away now and that’s because I got used to them by now.

    But this one takes the cake! All these false claims and using stock photos on different websites?

    This is disgraceful!

    These people should be banned from the internet for good! I see these scams online all the time and on social media too.

    But at least now I joined the one legitimate company that can take me honestly to where I want to go without smoke screens, Wealthy Affiliate!

    1. It’s amazing how much easier it is to spot a scam once you experience a legitimate program that provides real value like Wealthy Affiliate.  I just wish I had found WA much sooner!

      Good luck with your online business at WA, and I wish you success!

    2. It’s amazing how much easier it is to spot a scam once you experience a legitimate program that provides real value like Wealthy Affiliate.  I just wish I had found WA much sooner!

      Good luck with your online business at WA, and I wish you success!

  11. It is a big red flag when someone has to hire the same people for multiple tesimonials, and even using stock photos.Where are the real people who are behind this?Who are the real people who are using this?The problem is that there are no real people using this who can legit say that they have made money with this.I like how you explain how an ad really works.This has been very helpful.There are too many false claims of getting rich quick it’s just not gonna happen.

    1. You are so right–getting rich quick is not going to happen, but losing a lot of money trying is very likely to happen!  I just hope that people will read reviews before spending money on ads with this system so they will know what they’re getting into.

  12. Oh my goodness! I can’t believe that there are paid actors for this kind of stuff. Thank you so much for looking into different programs and identifying this. It’s also scary that they use a picture from shutterstock for the picture of their founder. That’s serious fraud alert. And that is a reaaly steep price for 1000 impressions. I can get at least that much for a $20 ad on facebook. Thanks so much for exposing these guys.

    1. I’m beginning to think you can find almost anything on a site like Fiverr!  It’s good that you are familiar with ads and how much they really cost–you won’t get taken in by a program like this one.  

      Thank you for taking the time to read my review, and I hope you’re having great success with your online business!

  13. This review is really the truth I needed to see, thing is why for this people have to do this? 

    First I click on ad formula then it takes me to something completely different like the ad they make when you place your ads on the site.. totally irrelevant to my needs.

    For people looking to make money online like me, I think it’s high time we stop getting excited by the proposed high FIGURES.

    Thanks for the wonderful review again

    1. That’s great that you spotted all the red flags and made the decision to stay away–I think you saved yourself a lot of money!  

      If you are looking to start your online business, I can definitely recommend you check out the platform where I host my websites.  It’s free to try out indefinitely, and I’ve detailed all the features they have for you in my review Is Wealthy Affiliate Real Or A Scam?

      Thank you for stopping by!

  14. Hi Janelle

    I have come across this program before, although of corse I have not become involved with it, for all the reasons which you have stated.

    This program ticks every boxer it to be identified as a scam! There are so many scammers online, whose only purpose is to line their pockets at your expense.

    My advice wold be the same as yours – avoid it like the plague and run for the hills!!

    Very many thanks for this timely alert.

    Chrissie 🙂

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